A how-to on expanding your business infrastructure
Are you a growing business in Alberta? Download our complete guide to planning your business infrastructure for expansion.
By ATB Financial 14 December 2020 8 min read
In 2016 Delilah Mah launched her first business, Mah Art, after 10 years of working with a national organization supporting First Nations economic development in Canada. “Entrepreneurship is this big puzzle. I wasn’t always given the pieces, but as I went along the pieces came,” she says recalling all the administrative steps required to get a business started, such as licenses, securing insurance and business banking.
Quickly after, Mah launched a photography business to “capture the beauty of our Indigenous women and to honour and respect their circles, diverse histories, cultures, languages, identities and stories.” By 2017, with two successful businesses, Mah knew it was time to start the consulting business she’d always been thinking about. BravHer Consulting supports re-framing the relationship between Indigenous people and planning. Mah channels her experience in community economic development to offer program development, business plans, event planning, branding services and board development support.
As she added more pieces to her entrepreneurial puzzle, Mah ran into the typical challenges that come with running a business, like writing and maintaining a business plan, ensuring her time tracking was set up appropriately and doing her taxes correctly.
“I knew two other Indigenous women and they also ran home-based businesses. We shared the struggles and challenges of trying to figure out the day-to-day operations of our businesses. Sometimes it can get overwhelming and, for me, my comfort was knowing that there were other women—that have become close friends—that were in the same boat. It gave me the thought ‘You’ll be okay because you’re not the only one struggling’,” she says.
Building community, developing relationships and networking is foundational to an Indigenous approach to being in the world and it’s also a big piece of being an Indigenous entrepreneur, says Mah. It’s been a key part of her success and a major theme when it comes to how she gives back to Indigenous communities.
For Indigenous entrepreneurs like Mah, the lack of strong networks is one of the many systemic barriers to succeeding as business owners. Identifying and removing barriers to success for Indigenous peoples is one way Canada’s business sector can actively live up to The Truth and Reconciliation Commission’s call to provide equitable access and support to these communities, specifically Economic Reconciliation.
Entrepreneurship is far from new for Indigenous communities. Mah herself discovered her family lineage includes French voyageurs. “When you look up the word ‘voyageurs,’ you learn they were independent contractors. They were entrepreneurs,” she says.
Today, Indigenous entrepreneurship is robust. In Canada the number of Indigenous business owners is growing five times faster than the number of self-employed Canadians. Indigenous women, like Mah, are starting businesses at twice the rate of non-Indigenous women.
Across Canada there are more than 50,000 Indigenous-owned companies that contribute more than $30 billion annually to Canada’s economy. Of that, about $12 billion comes from Indigenous entrepreneurs, according to the Canadian Council for Aboriginal Business. They estimate that the Indigenous economy will reach $100 billion by 2024.
Indigenous entrepreneurs are succeeding despite systemic discrimination, such as historically oppressive policies and societal bias. Indigenous peoples remain largely disadvantaged in business communities, including entrepreneurial circles. Barriers to entrepreneurial success for Indigenous people are complex and interconnected and include:
Building strong networks came naturally to Mah. “I always gave back to my community. I’ve always seen the need to do volunteer work, so I sat on several boards and I was on my kids’ school council,” she says, which allowed her to build a network alongside her professional one before she launched her businesses. But building her own network wasn’t enough. Mah wanted to do more.
After two years of collaborating on business challenges with her fellow Indigenous women business owners, Mah had an idea. “I suggested to these women, let’s do some kind of panel. We have to share our experience openly and challenge the narrative that businesses always need to be competitive,” she says.
In January 2019 Mah launched The Indigenous Women’s Business Panel intending it to only be a single stand alone event. She approached ATB who offered the Branch for Arts and Culture as a location. The event included a DJ, a fashion show and Indigenous vendors as well as a panel featuring Mah and fellow entrepreneurs Miyo Pimatisiwin Productions, Aretha Greatrix, JShine Designs, Jessica Sanderson-Barry, and Wild Woman, Ger Carriere.
It was so successful that Mah ended up running an event featuring different Indigenous entrepreneurs every month for all of 2019. The event series culminated in a gala with awards for Indigenous entrepreneurs and artists. “It provided a space for local Indigenous entrepreneurs and aspiring entrepreneurs to come and share their stories, successes and challenges with others,” says Mah. The event became a way for Indigenous entrepreneurs to grow their own networks and solve challenges to starting or growing businesses. Most importantly the Indigenous community of Treaty 6 came together as artists, business owners and people to make it a success.
Mah herself supported from behind the scenes a number of Indigenous entrepreneurs who attended the events. She recalls one panelist discussing a desire to launch a t-shirt company. Mah creates her own line of shirts, and—instead of being competitive—she actively encouraged the woman to pursue the idea. Now, that entrepreneur sells tees and has expanded into sweaters. Their brand is called Northern Life Styles.
Mah’s advice for anyone with a business idea is to go after it. “If you have an idea, don't sit on it. Rather, learn everything you need to know. Seek out people you see doing it to see if they can provide any direction. And then get started. If you're feeling a little bit hesitant and you're a little bit scared or overwhelmed, know that you’re not the first nor the last to go through this, so you can find support and do it too—the pieces will eventually fall into place,” she says.
Are you a growing business in Alberta? Download our complete guide to planning your business infrastructure for expansion.